Huel adverts that claimed its meal replacement shakes could help consumers save money during the cost of living crisis have been banned after the advertising watchdog ruled they were misleading and irresponsible.
Throwing different-sized content blades from a variety of release points is all well and good for day-to-day image maintenance, but even the best one-day story doesn’t elevate your profile to enough height with enough longevity unless it’s accompanied with a series of full-scale campaigns that are fully wrapped around it.
Phones4U Billionaire John Caudwell knows all about creating massive cut-through by throwing his content daggers at the media from well-positioned, multiple release points.
When you’re throwing a multitude of blades from velvet sheaths at the media, you don’t want to be in any way predictable in your approach.
All CEO’s, Founders or Chairmen that get the concept of using their image to promote their business interests get their comms people to regularly push themselves onto TV, onto radio, into newspapers and magazines so they essentially become the personification of the business.
As well as finding a domain that suits your brand, and speaks to the purpose of your site, you’ll need to think about how it could impact your SEO performance.
The equal and opposite action of reacting to trending news and then coat tail riding the story of the day with your expert opinions – is the seeded or placed story. This is where you set your own news agenda in the form of a bespoke narrative.
Consumers see thousands of marketing messages and adverts every single day. For businesses and marketers this poses a difficult problem, how can they reach their audience when they’re audience is bombarded with so many messages?